Okatteya Moe - Hokkaido

Okatteya Moe / Souvenir Shop Okatteya Moe (おみやげ処 お勝手屋 萌) is a souvenir shop and tourist information center located at 3 Chome-2-13 Sakaemachi in Rumoi City, Hokkaido Prefecture, Japan.

Okatteya Moe

Okatteya Moe details

Also called Rumoi Souvenir Shop Okatteya Moe, this souvenir shop uses the building of the former Rumoi Shinkin Bank. Okatteya Moe also doubles as a tourism information center and a hub for disseminating tourism information. You will find numerous brochures here and even ask the staff for sample itineraries. 

Okatteya Moe - Rumoi City, Hokkaido Prefecture

A different selection of souvenirs to choose from

Kazumo-chan products

Locally produced products

You can ask for the Rumoi City Tourist Map

It is now an antenna store maintained by the NPO Rumoi Tourism Association that offers Rumoi's unique items. You may buy a variety of Rumoi-made items, including sweets, processed marine products, agricultural products, and, of course, the kazunoko, for which Rumoi is famous. Kazumo-chan, Rumoi's mascot, is based on the kazunoko.

Kazumo-chan plushies

Kazumo-chan inside the vault of Okatteya Moe

Kazumo-chan and on the table on her right is a stack of 100 million yen

Speaking of which, there are also numerous Kazumo-chan-themed products sold in Okatteya Moe like toys and keychains to name a few. If you want to see Kazumo-chanyou will see her in a vault inside Okatteya Moe. You can enter it for free and take photos with her. Sometimes, Kazumo-chan is dressed up depending on the event. However, since it was the pandemic when we visited, she was wearing a mask (for safety purposes).

Team Nicerio visits Okatteya Moe

I have visited Okatteya Moe several times but my latest visit was last May 29, 2022, my 209th day here in Japan as an ALT under the JET Programme. During this visit, I was with my family doing our usual weekend stroll around the city.

Okatteya Moe Entrance Fee

It's FREE to enter and explore Okatteya Moe. Okatteya Moe also offers FREE brochures. However, it is highly recommended that you bring money just in case you want to buy souvenirs. 

Okatteya Moe Operating Hours

Okatteya Moe is open from 9AM to 6PM

Why visit Okatteya Moe? 

If you are visiting or leaving Rumoi City via the Rumoi Line, then you should come to visit Okatteya Moe. The place offers free brochures for visitors and various omiyage (souvenir) for those who want to bring gifts to friends back to their own town. This establishment can also be used as a waiting/resting stop as it has a mini lounge with free WiFi. 

If you want to buy some products or get updated about Souvenir Shop Okatteya Moe then please check out their website by clicking this 👉LINK👈.

Getting to Okatteya Moe:

From Rumoi JR Station, walk south going to Sakaimachi following Route 21. Okatteya Moe is about 230 meters away.




Overall rating


  1. The mascot of the city is inside the vault? That's interesting.

    1. Yes. Hahahaha. Kazumo-chan is safe in the vault. Hahaha


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