Embetsu Roadside Station - Hokkaido

Embetsu Roadside Station is one of the prefecture's 128 roadside stations. It is located at 46-21 Fujimi in the town of Embetsu in Hokkaido Prefecture, Japan.

Embetsu Roadside Station 

Embetsu Roadside Station details

Roadside Station Embetsu Fujimi (道の駅 えんべつ富士見)

道の駅 えんべつ富士見

Formally called Roadside Station Embetsu Fujimi (道の駅 えんべつ富士見), Embetsu Roadside Station is one of the first roadside stations in Hokkaido. It was registered as a roadside station last April 22, 1993, and was given registration number 8. The original roadside station was on top of the hill inside Fujimigaoka Park. It can still be seen to this day. 

The old Embetsu Roadside Station




The map of Embetsu

A new facility was built below and reopened as Roadside Station Embetsu Fujimi on April 24, 2020. The new roadside station facility houses clean toilets, a rest area, a souvenir shop to buy products made in Embetsu, and also a 100 yen shop. Aside from that Embetsu Roadside Station also houses a food court.



We tried the Hotate curry

We also tried the katsu curry

Embetsu Fujimi food court offers a wide set of affordable food. Currently, there are three food stalls in operation. These are Fujimiru KitchenNoodle House 232, and Restaurant Minakuru.

Fujimigaoka Park golf course

Rishirifuji as seen from the old roadside station

Fujimigaoka Park observatory

The roadside station is located in Fujimigaoka Park and also serves as its main entryway and parking area. The hill behind Embetsu Roadside Station offers a good view of Mt. Rishirifuji on a clear day. Also, on the top of the hill is the old roadside station building. Sadly, it’s closed to the public. The park also has its own observatory and golf course.

Inside Embetsu Roadside Station

Inside Embetsu Roadside Station

Teshio freshwater clams harvested from the coast are sold here depending on the season

Teshio Freshwater Clam - 2080 per kilo (not bad)

Other locally harvested goods are also sold here.

My family and I visited Embetsu Roadside Station for the first time last August 12, 2022which was my 41st week here in Japan as an ALT under the JET Programme. It was one of the destinations that we visited on the 1st day of our 5-day Drive Up North Road Trip. I made sure to include it in our itinerary as I was collecting the roadside station stamps for the Hokkaido Roadside Station Stamp Rally. During our visit, we bought lunch at Restaurant Minakuru. My daughter and I also got to explore Fujimigaoka Park a little as well.

Team Nicerio visits Embetsu Roadside Station

Lunchtime at Embetsu Roadside Station

Embetsu's mascot Momochin plushies can also be bought here. 

Team Nicerio visits Embetsu Roadside Station

Embetsu Roadside Station stamp

Embetsu Roadside Station Stamp

Embetsu Roadside Station Entrance Fee

It’s FREE to enter and explore Embetsu Roadside Station. Parking is also free. However, make sure to bring money if you want to buy souvenirs or order some food.

Embetsu Roadside Station Operating Hours

Embetsu Roadside Station is open from:

9AM – 6PM (April to October)

10AM – 6PM (November to March)


The restaurants are open from;

10AM – 5PM (April to October)

11AM – 4PM (November to March)


Why visit Embetsu Roadside Station?

If you’re driving along the Ororon Line / National Road Route 232, Embetsu Roadside Station is one of the best places to have your stopover. The toilets are clean and there are numerous vending machines, snacks, and heavy meals sold here to satiate your hunger and quench your thirst. Aside from that, if you collect roadside station stamps, then this place is a must-visit.

Getting to Embetsu Roadside Station


The best way to reach Embetsu Roadside Station is by private vehicle. It will allow you to explore and stay in the roadside station without worrying about the bus schedules. However, if you plan to use public transportation, ride the Engan bus from Rumoi City and board down at Fujimi Dai-1

Travel time: 1 hour and 15 minutes
Fare: 2040 - 2100 yen

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